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What is SEO (Search Engine Optimization)?

SEO Search Engine Optimization Schema - Adflair Media SOlutions

SEO (Search Engine Optimization)

What is SEO? a thousand of time question asked to me and hundreds of time asked by me, what is SEO? What tasks are performed in SEO?  So, What is SEO? let’s check out how does the best Digital Marketers define SEO (Search Engine Optimization):


SEO Definition by Search Engine Land:

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.


SEO Definition by MOZ:

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.


SEO Definition by Yoast:

SEO is the acronym for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a high position in Google’s – or other search engines.


There is actually no standard definition of what is SEO? Each Online Marketers has their own but similar definition of SEO. Let’s see how does the author  of this post define SEO.


“SEO Search Engine Optimization is to take the ownership of your online action and activities, Share and build trust among Search Engine’s to get maximum organic quality traffic that matters to your business “

Trust is authority, you get for your website by considering some technical points, or we call it On-Page optimization. Trust is authority and quality of Backlinks appointed to your website from third party authority site for your online activities and action (Ex. Content, Blog, Article, Infographics) or we call it Off-Page optimization.



This is an important factor behind your website ranking. In simple words we can define On-Page optimization is a process to make your website search engine friendly by taking some corrective measures. On Page Optimization is important factor because here we define how search engine will look at your site. In which search queries your website should appear to users. We assure following points as considered while doing on page SEO:


Keyword Research: find low competitive and high conversion keywords

Meta Tags: How does the site appear on search engines (Snippets of text that describe the page).




Responsive Pages (Device friendly)

Website Speed

HTML validation




Offpage SEO is the act of optimizing your brand’s online and offline to get quality backlinks that help to rank high on Google and other Search Engine’s. Off page optimization as mentioned above take the ownership of your action and activities and share with prospective users. Now let’s discuss how to do it.

Free Business Listings: There are many Free business listings sites, add your business and map into most related categories describe your company, products and services. Business Listings has their significant role in Off page optimization.

Social Media: 

Blog Guest Posting

Give and take reviews


GMB (Google My Business)

Blog/Article Writing

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